Community Guidelines

How our guidelines are enforced

Please realize that Lyvely is a diverse community and, while you may not necessarily agree with someone’s point of view, it may not be a violation of our Community Guidelines. That said, when you see a post or a page on Lyvely that you feel violates our community guidelines, please take the time to report them via our reporting tool. A member of Lyvely’s Customer Care team will review the report and if our Community Guidelines have been violated, the case manager will contact the creator to let them know that they are outside these guidelines.

This is our commitment to our creators. We know this is your livelihood- that’s why we called our brand Lyvely. We invest heavily in making these decisions as fair and transparent as possible. We always want creators to feel like they have a direct line of communication to us. Our mission is always to try to educate creators to help them understand how a rule has been broken and how to fix the issue. In cases where the violation is particularly bad or intentional we may take further action such as suspending or removing their account. In the most extreme cases we may ban a creator from using Lyvely.

Because you are generating revenue on Lyvely, we may be held accountable for what you do with the funds you earn on our platform, so we may also look at what you do with your content off our platform. As a result when we talk about “On Lyvely,” it means the creations you are funding on and through Lyvely. When reviewing a page, we look at how creations are shared, where the page is linked to and where the traffic comes from. No matter what happens, we always give creators the opportunity to appeal a decision by contacting us and sending any relevant information they believe was not considered. We may not change our minds, but we will always listen.

Be respectful

Our Community Guidelines exist to enhance the Lyvely user experience and build a global community that is creative, respectful and supportive. This is not about dictating a subjective framework for what is “right” or “wrong.” It’s about making Lyvely a place where diverse creators and their communities feel excited, supported, and happy to co-exist, while still allowing for different (and sometimes even conflicting) points of view.

These guidelines summarize a thorough, thoughtful, and living internal policy that we spent time thinking about and defining with guidance from community and safety experts. We’re proud of these guidelines because we believe they will help creators build a safe and supportive environment in which they can continue to create, share and build intimate and lasting relationships with their supporters.

Authenticity

To summarize: Lyvely is for creators who put something original out into the world. As a creator, you may not post creations that infringe on others’ intellectual property rights.

• You can’t create fake pages or collect money for things you’re not actually doing. For example, you cannot create a fan page for someone else.

• You cannot pretend to be or impersonate someone else by using the name, brand or works of another to deceive people. We will review satire and comedy in a different way as we believe these subgenres are original creations.

• You also can’t use Lyvely as a prank or to fund non-activity. For example, a creator cannot collect funds for *not doing* something, such as, “I will stop making videos of playing annoying instruments if I reach $200 per month.”

If you want to read more about our copyright infringement policies, you can find more information in our Copywrite & Trademark Policy

Deepfakes

Deepfakes are manipulated or digitally-altered audio, video, or image works that portray a person, event, or scene in a way that is not real or did not occur. Examples include, but are not limited to, superimposing an individual’s face onto a different body, or manipulating audio recordings to fabricate audio portraying a person saying something they did not say.

The following types of deepfakes are prohibited:

• Deepfakes that intimidate, bully, or harass someone, encourage violence against them, or harm their reputation.

• Deepfakes that incorporate an individual’s image or likeness in sexualized contexts in which they did not partake.

• Deepfakes that use a public figure’s image, likeness, or voice to deceive through misrepresentative or fraudulent product endorsements, promotions, phishing, financial scams, and merchandise sales, among others. Deepfakes of public figures are permitted, however, if they are satirical or parodic in nature, or focus on political or social commentary. Examples may include using humor, irony, sarcasm, exaggeration, or imitation to critique an individual, institution, or societal issue.

Violent and graphic content

To summarize: Lyvely aims to create a safe environment for all our users. Lyvely will not allow content that promotes violence that is graphic, gratuitous, sadistic, or glorifies real-world suffering. Additionally, content that depicts violent or graphic imagery, such as animal abuse, decapitation, gore, and violent death, will not be permitted. However, we allow limited exceptions for this type of content when it contains documentary, educational, or scientific elements. Fictional or dramatized content that contains violent and graphic elements is allowed but not encouraged on Lyvely as long as the creator gives viewers enough context to understand that the footage is dramatized or fictional. Additionally, content that involves competitive or religious activities such as hunting, the slaughter of animals as a part of practicing an organized religion/faith, and professional combat sports like boxing and mixed martial arts are allowed. Please note that this list of exceptions is not meant to be exhaustive. If you have a question as to whether your content would be allowed under this criteria, please reach out to our Customer Care team.

Do not post content on Lyvely if it contains the following:

1. Glorification of real-world violence:

a. Content that supports violent acts that have led to death or injury or encourages others to participate in violence.  

b. Glorification of intimate partner violence.  

c. Depiction of footage filmed by the perpetrator during a deadly or violent attack in which injury or death of victims is visible or audible.

2. Depictions of violence against animals:

a. Content depicting animal slaughter, gore, animal abuse, staged fighting, or any form of cruelty.

b. Content where humans use excessive violence towards an animal, such as beating an animal or hitting or kicking an animal.

3. Depictions of violence against real humans:

a. Content depicting violent accidents or death and/or human corpses.  

b. Depiction of gore such as body parts, burning or decomposed bodies in a non-medical context.

c. Real-world physical violence, such as torture.  

4. Depiction of fictional or dramatized content:

a. Fictional content that glorifies domestic violence and other intimate partner violence.

b. Violent or graphic dramatized or fictional imagery that does not provide a statement or context to inform viewers that the footage is not real.

Bullying, harassment, and threats

To summarize: We have a Zero Tolerance Policy for bullying or harassment because we want Lyvely to be a safe and respectful place. At the same time, we want people to be able to express themselves, be critical, and discuss controversial issues.

We recognize that discussing celebrities, media or other public figures can sometimes involve harsh criticism, and we believe that is an appropriate part of free debate. However, we draw the line when it comes to harassing private figures, or taking any action that might affect people’s physical safety, regardless of whether these people are private or public figures.

As much as we want you to be able to express yourself, we want all of our users to have the right to express their opinion without feeling intimidated. Even the most difficult conversations should take place in the most respectful way. Here is how we define these behaviors.

Bullying and harassment

If you want to use Lyvely, you cannot attempt to intimidate anyone, either directly or by using your influence over others. We treat real-life interactions as seriously as online interactions when analyzing whether a line has been crossed because it can be more threatening and lead to physical violence. When both sides engage in similar behavior, such as feuds between public figures, we are less likely to take action. Additionally, Lyvelyhas zero tolerance for pages featuring non-consensual intimate imagery, which we define as sexual or pornographic imagery of an individual or individuals made and/or distributed without their consent.

Threats

Anyone on Lyvely should be able to express their opinion in a way that doesn’t threaten another person. In this respect, we take threats of violence very seriously. Any creator or supporter threatening the well-being of an individual or group of people will be removed. This includes threatening behavior such as stalking or inciting others to commit violent acts.

If you are a victim of this behavior and feel that your personal safety is at risk, we suggest you contact your local law enforcement, in addition to reporting the behavior to us.

Hate speech

To summarize: Lyvely connects creators to supporters all over the world. We are a global platform built on promoting creative expression, which makes us an inclusive and diverse group. Therefore, there is no room on Lyvely for projects funding hate speech, such as calling for violence, exclusion, or segregation. This includes serious attacks on people based on their race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, disability, serious medical conditions, caste, or immigration status.

When reviewing an account for a potential hate speech violation, we consider some of the following questions:

• Is there a call for violence against someone based on a characteristic like those listed above?

• Does the creator use dehumanizing language when talking about people based on one of the above characteristics?

• Is the creator using racial slurs or negative depictions of someone based on a characteristic like those listed above?

• Does the creator mock or deny the experience of victims of hate crimes such as the Holocaust?

• Is the creator targeting people based on their immigration status in a discriminatory way or simply discussing immigration policy?

• Is the statement legitimate criticism of a State, institution, or belief or does the context make it clear that the user is using code words or proxies to attack people based on the above characteristics?

This list is not exhaustive, but we want to be transparent about how we work in the gray areas between speech and action. There can be a fine line between political comments and hate speech. If you come across what you believe to be hate speech on Lyvely, please take the time to report it.

Pornography and sexual services

Lyvely does not allow pornography, which we define as images and videos depicting humans engaging in sexual acts including, but not limited to, masturbation and sexual intercourse. This policy applies to works featuring real humans as well as photorealistic representations of a human, regardless of how the works were created. Works deviating from reality in terms of visual representation (such as animations or illustrations as seen in cartoons, comic strips, or graphic novels, among others) may depict nudity in sexual contexts as long as it complies with our other guidelines.

Additionally, sexual services are not allowed to be promoted or sold on Lyvely, in any capacity.

Offensive and graphic creations

We understand that artists sometimes have to push boundaries to create thought-provoking art, so we don’t review offensive and graphic creations with strict black and white guidelines. We instead review creations in the context of the whole creator page. However, we have zero tolerance when it comes to the glorification of sexual violence which includes bestiality, rape, and child exploitation (i.e., sexualized depiction of minors). This is true for illustrated, animated, or any other type of creations. Lyvely reserves the right to review and remove accounts that may violate this guideline. We also do not allow other fringe sexual fetish creations, such as incest, necrophilia, or fetish creations that are hard to distinguish from non-consensual sex.

Doxing

To summarize: We take a strong stance against doxing, which is sharing an individual’s private information or aggregating their public information for the purpose of intimidating them through harassment.

We take this strong stance against doxing because it is used to silence or intimidate people with different viewpoints on the internet. It can cause extensive emotional trauma, and can put the victim’s physical safety at risk. The most classic form of doxing is when an individual’s private personal information is shared. This could be information such as a phone number or home address. The definition of private personal information can vary and may mean that it is simply very difficult to find. We also consider it to be doxing when an individual’s non-private information is aggregated. For example, we would consider it doxing if someone’s profile picture was combined with their real name, all of their known social media accounts, and the city they lived in. No matter the specific information shared, we also evaluate the context around why it was shared. If it looks like this information is being shared for the purpose of making it easier for a large group to harass that individual, we are likely to consider it doxing. When doxing takes place, we lose the ability to have conversations. Doxing isn’t speech countering speech, it is speech shutting down others’ ability to speak. It removes our ability to discuss ideas, grow as individuals and have a safe space for disagreement.

People who can’t use Lyvely

To summarize: Because Lyvely empowers people financially, and individuals or business’s projects can be funded on Lyvely, there are certain types of people and organizations that we do not allow to use our platform.

Politicians

You cannot use Lyvely to fund your run for office, you cannot use Lyvely to fund anything related to yours or other’s political gain.

Criminal or harmful past

Individuals who have fulfilled the terms of their sentence for past offenses may share their works on Lyvely. Any creator observed committing, or convicted of, making credible violent threats or acts, child abuse, animal abuse, malicious doxing, coordinating nonviolent harm (such as fraud, money laundering, and gambling), or encouraging others to do any of these activities, may be banned from using Lyvely.

Violent, criminal, and hateful organizations

People or projects affiliated with dangerous, hateful, racist or violent groups, expressing their related ideologies or hate speech, or using their codewords and slogans may be restricted or banned from using Lyvely. Members of those groups and people who praise or support the actions of those groups may also be restricted or banned. Creators may discuss these groups in their content for educationalpurposes. However, actively supporting or praising these groups or their members through content shared or funded through Lyvely will result in account removal.  


Harmful and illegal activities

To summarize: We don’t allow funds to be collected for anything that facilitates harmful or illegal activities. You cannot fund creations that advocate, threaten, or show you causing harm to yourself, other people or animals. In the same way, you cannot promote illegal activities such as property crime, distribution of illegal weapons, or drug manufacturing.

Self-harm

We don’t allow any page that promotes or glorifies self-harm, such as pages that encourage self-injury, suicide, or eating disorders. Examples include pages that glorify self-scarification or a pro-anorexia campaign. If we believe there’s a credible risk the creator will harm themselves, we will work with law enforcement when needed. However, we allow creations that promote awareness such as self-harm survival stories, if they have educational value. If you or someone close to you might be in danger of hurting themselves, please contact local authorities or seek help: http://www.suicide.org/suicide-hotlines.html

Illegal activity

We don’t allow pages that collect money for an illegal purpose, or that encourage others to break the law. Creators may not promote illegal weapons, drug manufacturing techniques or distribution, or property crime.

Dangerous activities

We ask those creators who are posting dangerous stunts to include a clear disclaimer. We also require that these types of posts be marked as “Members Only” if they are too graphic or dangerous for a general audience.

Teen safety

Lyvely has zero tolerance for exploitative works depicting sexualized minors, regardless of how the works were created (e.g., hand-drawn, animated, photorealistic, or computer-generated sexual abuse material, among others), along with exploitative actions like grooming or solicitation. Any Lyvely user involved in facilitating or attempting to exploit minors will be removed and reported to appropriate authorities. Moreover, creators must be at least 18 years old to share modeling or “posing” content that centers on their appearance or body.

Spam

To summarize: Nobody likes being spammed. Be creative and original, don’t post repetitive comments or send unwanted private messages to other members of the Lyvely community.

Here are some of the actions we consider to be spamming, which is prohibited on Lyvely:

• Don’t create pledging schemes; don’t contact other creators to have a pledge-for-a-pledge kind of trade deal.

• Don’t use Lyvely to release or link to malware or phishing schemes.

• Don’t make misleading posts to grow your following on Lyvely.

• Don’t send a large number of unsolicited private messages asking for support.

• Don’t use incorrect tagging in order to drive more search results.

When reviewing reports about spam, we will distinguish between commercial spam and friendly abuse such as legitimate creators spamming other creators’ pages. If we determine the spam is friendly abuse, the account will be flagged; repeat offenses will lead to full removal of the creator or user’s page. Commercial spamming by an account that is not a legitimate creator will be removed from Lyvely.