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Lyvely Litepaper

Lyvely is a next-generation social monetization platform designed to overcome the limitations of a fragmented media landscape that only facilitates monetization for the top 1%.

Lyvely enables all creators, freelancers, independent professionals, and digital entrepreneurs (referred to collectively as“Creators”) to capitalize on unparalleled monetization opportunities and build a thriving revenue stream through Lyvely’s all-in-one platform. Our integrated monetization features help creators think more entrepreneurial, shape their unique digital brands, build niche communities, and unlock the full earning potential of their digital presence.

Lyvely is the first SocialFi platform in the United Arab Emirates to secure an operational license from the RAK Digital Assets Oasis (RAK DAO) governing board. Lyvely has received numerous awards for driving innovation in the MENA region and has secured significant equity investment from the Phoenix Group, a publicly listed tech conglomerate that is amongst the largest Bitcoin miners globally. Other institutional backers include M2, a fully regulated centralized exchange in the UAE, and Cypher Capital, a leading Web3 venture capital firm.

Lyvely’s achievements have also been recognized with prestigious awards, including the coveted title of “Social Platform of the Year” at the Entrepreneur Business Awards 2024 and being shortlisted for the “Startup of the Year 2024” by Arabian Business. These awards and recognition testify to Lyvely’s commitment to excellence and innovation in SocialFi.

Big Tech has fragmented the digital economy. To establish an effective online presence, digital creators, freelancers and brands need to appeal to different audiences on different platforms with different types of content. Each new platform requires new content strategies, and unless you are in the top tier of influencers, there is no immediate path to monetization. Unsurprisingly, the system favors a select few who adhere to algorithmic biases. Current-generation Web3 dApps and SocialFi platforms are also failing to provide a solution. Because of the intimidating appearance of blockchain-based ecosystems and the unfamiliar user journey, platforms struggle to attract non-crypto native users and retain them. The requirement to connect a digital wallet alone is a major barrier to entry for first-time users who are not familiar with Web3 applications.


Lyvely is different: a familiar Web2 experience with seamlessly integrated Web3 monetization features. Lyvely can be tailored to anyone looking to enhance their digital presence, build communities around shared niche interests, and monetize their content or services. Brands and digital entrepreneurs can combine multiple distribution mediums and revenue models on Lyvely to maximize their reach and revenue. Our commitment and unique selling proposition is that every Lyvely profile pays.

Lyvely’s Monetization Features

Member-Exclusive Content

Earn recurring monthly revenue with member subscriptions to your exclusive content. Monetize insider tips, online programs, exclusive courses, career insights, private classes, behind-the-scenes, and more.

Free & Paid Communities

Build a community of fans and followers who become paying clients. Communities on Lyvely serve as central points for interaction and personalized engagement. Organic interactions facilitate the flywheel effect and translate community members into paying customers who look forward to upcoming events and new products you recommend.

Accept Tips

Accept tips from your fans and supporters who can pay you directly through your Lyvely profile with a single click.

Lyve Selling *Coming Soon

Connect and sell more dynamically with our Lyve-stream selling. Showcase your products or services through a live video and seal the deal with Lyvely’s built-in shopping function. Interact with your customers and close the deal in real-time.

Coaching Calls  *Coming Soon

Streamline your coaching business or consulting services by offering sessions on Lyvely. Say goodbye to Zoom and third-party invoicing apps- Lyvely integrates video calls, live event hosting, payments, and marketing features all in one platform. This seamless integration allows you to focus on what matters: your business.

Fintech Features

DeFi & Fiat Hybrid

Lyvely’s ecosystem is powered by the platform’s native Utility Token, LVLY. With the fusion of DeFi’s innovation and the intuitive user experience of Fiat payments and payouts, Lyvely has created an unmatched earning ecosystem that empowers both content creators and consumers.

Lyvely Card

Verified Creators on Lyvely can receive virtual or physical prepaid debit Visa cards. The balance of their fiat earnings from their Lyvely profile can be loaded directly onto the card. Additionally, any LVLY token balance can be converted to fiat within the platform and transferred to the card instantly. Lyvely Card can also be synced with Apple and Google wallets.

Crypto Off-ramp

Lyvely has a integrated an OTC desk for users to sell LVLY tokens, instantly converting them to fiat. This allows userswithout Web3 background to avoid the hassle of dealing with intimidating crypto exchange processes. For Web3 native users, LVLY token is an ERC20 token, and can be stored in any EVM chain wallet and transferred to/ sold on decentralized exchanges.

Dynamic LVLY Token

LVLY simplifies content monetization and enables borderless payments.                                    

The platform-native LVLY utility token enables borderless monetization opportunities for digital creators, as well as special rewards and benefits to every Lyvely user. LVLY facilitates instant payments, reduces transaction fees on all purchases within the platform, and can be redeemed for fiat currency directly from your Lyvely profile. Additionally, LVLY token holders can unlock exclusive features, increased monetization opportunities, new content drops, and access unique token-gated events and communities.

Circular Deflationary Mechanism

LVLY appreciation is sustained with token buybacks for optimal returns to token holders.

To maintain the long-term value and scarcity of LVLY, Lyvely employs a circular deflationary mechanism of direct token buybacks. Lyvely repurchases its own tokens from centralized exchanges in the amount of 10% of all fiat earnings on a monthly basis. Repurchased tokens are deposited into a rewards distribution wallet, which goes directly back into the rewards pool for Lyvely creators and users. Similar to traditional stock buybacks, this process increases liquidity and reduces the total circulating supply, thus signaling confidence in future token appreciation.

Engage-to-Earn Incentives

LVLY unlocks numerous engage-to-earn opportunities to further increase token value appreciation.

Lyvely’s sustainable tokenomics design incorporates many engage-to-earn incentives while eliminating bot farming and encouraging quality engagement. Accumulation of LVLY via non-monetized engagement actions are capped per user, whereas monetized actions (such as purchasing or selling within the platform) do not have capped earning limits. This control mechanism ensures robust utility of LVLY while encouraging quality interactions and rewarding commerce actions within the platform.

Lyvely further enhances token utility for Verified creators, providing them with unique engagement quests where they can earn additional LVLY and unlock greater earning potential within the platform.

Built For Monetization

As a social monetization platform, Lyvely stands apart from the typical social media and content based platforms that take years to generate their first dollar. Lyvely has been generating revenue since the first month of Beta launch, and transaction volume and revenue has increased weekly. Our revenue generating business model puts Lyvely in a strong position and further reduces the risk of unfavorable market conditions, as our ecosystem does not rely on the sales of LVLY Token to fund the platform’s development. This multi-stream funding preserves LVLY token’s value and integrity.

Long-Term Financial Backing

Lyvely is equity-funded and backed by Phoenix Group, meaning it does not rely on LVLY sales for survival.

Unlike the majority of Web3 projects that are funded solely by token sales, Lyvely is an equity-funded project, backed by a publicly listed company, Phoenix Group. Lyvely is thus not vulnerable to cashflow issues and fluctuating market conditions in the same way that other Web3 projects are. Phoenix’s equity investment underscores Lyvely’s potential to build a legacy brand with longevity and household name potential, opening the door to future equity investment rounds from other Tier 1 VCs and sovereign funds globally. With long-term institutional backing, Lyvely is in it for the long haul, planning a successful exit, acquisition, or IPO in 7-10 years.

Farah Zafar is an influential business leader who has been the right hand to visionary Rulers, sovereign wealth funds, and publicly listed tech conglomerates.

As an award-winning Chief Legal Officer and ManagingDirector at Phoenix Group, Farah has been pivotal in brokering private and government deals for some of the largest Bitcoin mining operations in the world. She recently led Phoenix Group to a multi-billion dollar IPO and brings over two decades of unrivaled corporate experience to her leading role as CEO of Lyvely. View Farah's LinkedIn

Dave Catudal is an accomplished entrepreneur with an extensive background in product innovation and e-commerce.

Credited with founding successful ventures with exits in the wellness industry, Dave is building the future of SocialFi at Lyvely, integrating various aspects of e-commerce, fintech, and tokenization to deliver an unmatched experience in the digital economy. View Dave's LinkedIn

For more information on the Lyvely team, click here